Locus product guide · Updated November 10, 2026

Apollo API pricing: credits, rate limits and plan access

The Apollo API has no separate price. API calls spend the credits in your Apollo plan: people enrichment costs 1 credit for an email and 8 more for a mobile number, organization enrichment costs 1, and people search costs nothing. Plans run from Free (900 credits per seat a year) to Basic at $49 a seat a month billed yearly ($65 monthly) with 30,000 credits a year, up to Organization at $119 a seat with 3 seats minimum. Prices checked November 10, 2026.

Which Apollo plans include API access, and at what limits?

Every plan, including Free, lists API access. Apollo’s API docs give rate limits for all four plans. Limits apply per team and per endpoint, in three windows at once: per minute, per hour and per day. Prices and limits below were checked November 10, 2026.

Which Apollo plans include API access, and at what limits?
Plan	Price per seat a month (yearly / monthly)	Credits per seat	Enrichment limit	Database search limit
Free	$0	900 a year, granted monthly	50 a minute (20 for bulk), 600 a day	50 a minute, 200 an hour, 600 a day
Basic	$49 / $65	30,000 a year, or 2,500 a month	1,000 a minute	200 a minute, 50,000 a day
Professional	$79 / $99	48,000 a year, or 4,000 a month	1,000 requests a minute	200 requests a minute, 50,000 a day
Organization	$119, yearly only, 3 seats minimum	72,000 a year	1,000 per minute	200 per minute, 50,000 per day

How many credits does each Apollo API call use?

Endpoints that create, update or list your own records use 0 credits. Database lookups use credits, mostly only when data comes back. This is Apollo’s API pricing page on November 10, 2026.

How many credits does each Apollo API call use?
Endpoint	Credits	When you are charged
People search	0	Never. It returns profiles without contact details.
People enrichment, single or bulk (up to 10)	1 for email or demographics, plus 8 for a mobile	Only when credit-consuming data is found
Waterfall enrichment	Email usually 1 to 4, phone usually 8 to 25	Some vendors charge per lookup even with no data
Validate emails and phones	Up to 1 per email, 8 per phone	Per value checked, whatever the verdict. Unresolved checks are free. Repeats within 30 days still count.
Organization enrichment, single or bulk	1 per organization	Per organization returned
Organization search	1 per page of up to 100	Per page, so paging adds up
News articles search	1 per page of up to 25	Per page of results

What does it cost to enrich 1,000 contacts with the Apollo API?

Emails for 1,000 contacts use about 1,000 credits. Adding mobile numbers raises that to about 9,000. What that costs depends on how fully you use your seat.

A Basic seat billed yearly costs $588 for 30,000 credits, about $0.0196 a credit. At that rate, 1,000 emails use about $19.60 of the seat and 1,000 emails with mobiles about $176. On monthly billing, a Basic seat gets 2,500 credits for $65, so the 9,000-credit job needs more seats, a bigger plan or add-on credits bought in the app. Prices checked November 10, 2026.

What are the catches in Apollo API pricing?

Read these before you build a pipeline on one seat.

Unused credits expire at the end of each billing cycle, including add-on credits you bought.
Add-on credits renew automatically each cycle until you set the slider back to zero.
All seats on an account must be on the same plan.
Rate limits are per team, so every key and every user share them.
Paging through organization or news search costs 1 credit per page.
Standard plans are for internal use. Powering a product for your customers or reselling Apollo data needs a separate agreement.
Legacy plans can use credits and limits that differ from these tables.

What does Locus Pro add for Apollo data?

Locus Pro calls the same Apollo endpoints and charges each call to one prepaid credit balance that also pays for Hunter, Prospeo and other providers. There is no Apollo seat, plan, minimum or API key to manage, and no credits that expire at the end of a cycle.

Locus charges for each enrichment call, including calls that return no data. Your agent sees the price before each call and can cap it, and a monthly hard limit stops new calls.

On Enterprise, you can bill your own customers for the lookups their agents run, at your own markup.

What does Locus Pro add for Apollo data?
Locus endpoint	What it does
apollo/people-search	Searches Apollo’s people database and returns profiles without contact details
apollo/people-enrichment	Enriches one person, with an optional phone reveal
apollo/bulk-people-enrichment	Enriches up to 10 people in one call
apollo/org-enrichment	Enriches one company
apollo/bulk-org-enrichment	Enriches up to 10 companies in one call
apollo/org-search, job-postings, news-search	Searches companies, a company’s job postings and news articles

Should you buy an Apollo seat or pay per call?

Buy a seat when someone uses it every week. You also get sequences, the dialer and the Chrome extension. If you use a seat’s credits in full, enrichment can cost less per call with your own Apollo account and API key.

Pay per call when an agent enriches a few hundred records a month, when volume is uneven, or when Apollo is one step in a chain with Hunter or Prospeo. You skip expiring credits and seat minimums. On Locus Pro’s Free plan the agent can make 5 tool calls a minute, so large batches need a paid Locus plan or the bulk endpoints.

Frequently asked questions

Is the Apollo API free?

The Free plan includes API access with 900 credits per seat a year and limits of 50 requests a minute and 600 a day. People search uses no credits. Enrichment uses credits on every plan.

How do I get an Apollo API key?

Create one in Apollo under Settings, Integrations, API Keys. A scoped key works only for the endpoints you pick. A master key can call every endpoint, and a few endpoints require one.

What happens when I hit an Apollo rate limit?

Apollo returns a 429 response with a retry-after header that says how many seconds to wait. Usage headers on each response show how many requests you have left in each window.

Do Apollo MCP calls use the same limits?

Yes. Apollo says MCP tool calls count toward the same limits as the REST endpoints they use. The MCP server also limits requests per IP address.

Implementation references

Use these first-party references for current request contracts and account requirements. Tool availability, prices, and negotiated terms can change.

Sources

Third-party details were checked on November 10, 2026. Vendors change pricing and features often, so confirm on their site before you decide.