Locus product guide · Updated November 10, 2026

People Data Labs pricing and API costs in 2026

People Data Labs has three plans. Free gives up to 100 records a month with emails, phones and addresses hidden. Pro starts at $98 a month for 350 person records, about $0.28 each, or $100 a month for 1,000 company records. Enterprise is a custom yearly contract. The API charges 1 credit per successful enrichment and 1 per profile a search returns; failed matches are free. Prices checked November 10, 2026.

How much does each People Data Labs plan cost?

Person data and company data are priced separately. Pro bills monthly or yearly, and yearly saves 20% with all the data up front. Figures from the PDL pricing page and plan docs on November 10, 2026.

How much does each People Data Labs plan cost?
Plan	Price	Records a month	What it adds
Free	$0	Up to 100	Person APIs for testing. Contact data hidden.
Pro, person data	From $98 a month	From 350	Contact data, premium fields as an add-on, CSV enrichment, email support
Pro, company data	From $100 a month	From 1,000	Company APIs at about $0.10 per record at entry size
Enterprise	Custom pricing	Custom volume	IP and job posting data, data license feeds, SSO, yearly contracts

What does a People Data Labs credit buy?

Most PDL APIs charge only for a successful match: a request that returns at least one record with a 200 status. Supporting APIs are free and limited by rate instead. Credits as listed on PDL’s credits page on November 10, 2026.

What does a People Data Labs credit buy?
API	Credits	Charged when
Person, company or IP enrichment	1 per request	A record matches
Bulk enrichment	Up to 100 per request	1 for each match in the batch
Person or company search	1 per profile returned	Every record in the response
Person Identify	1 per request	Always, even with no match (404)
Autocomplete, Cleaner, Person Changelog, Sandbox	0	Never. Rate limits apply instead.

What does it cost to enrich 1,000 people with PDL?

If all 1,000 match, the job uses 1,000 credits. At Pro’s entry rate of $98 for 350 records, that is about $280. PDL says volume discounts kick in as usage grows, but it does not list the larger tiers, so ask for a quote above that size.

A search that returns 1,000 profiles also costs 1,000 credits. Set the size parameter to the number of records you need, because every returned record counts.

What are the catches in People Data Labs pricing?

Check these before you size a plan.

The Free plan hides emails, phone numbers and addresses. You need Pro to see contact data.
Premium fields are an add-on on Pro and Enterprise.
IP and job posting data are Enterprise only.
Person Identify charges a credit even when nothing matches.
When credits run out, every paid request returns a 402 error until you upgrade or add credits.
Rate limits are set per API key and per endpoint, in fixed windows. Enterprise customers can ask to raise them.
Responses are capped at 1 MB, so large search pages need gzip or fewer fields.

Can an agent get People Data Labs data without a plan?

Yes, through seller listings. The People Data Labs endpoints in the Locus catalog are listed by their seller, and Locus has not reviewed them. Locus cannot promise they stay available. Catalog checked November 10, 2026.

Each call is charged to one prepaid credit balance, with no PDL plan or key. Reviewed vendors such as Apollo and Hunter offer person and company enrichment from the same balance. Their data depth differs from PDL’s, so compare a sample.

Can an agent get People Data Labs data without a plan?
Locus endpoint	What it returns	How it is priced
people-data-labs/person-enrich	One person’s profile	Fixed price per call
people-data-labs/person-identify	Possible matches for a partial identity	Fixed price per call
people-data-labs/company-enrich	One company’s profile	Fixed price per call
people-data-labs/ip-enrich	The company behind an IP address	Fixed price per call
people-data-labs/person-search	People who match a query	Priced live, with a cap per call
people-data-labs/company-search	Companies that match a query	Priced live, with a cap per call

When does a People Data Labs plan make sense?

Buy a Pro or Enterprise plan if you enrich people every month, need premium fields, or build a product on PDL data. Steady person enrichment can cost less per call with your own People Data Labs account and API key. Enterprise also adds data license feeds.

Pay per call through Locus Pro if you need a handful of records, want to try PDL data before a plan, or need IP enrichment without an Enterprise contract. Set a max_credits ceiling on each call, because the search endpoints are priced live.

Frequently asked questions

Is People Data Labs free?

There is a Free plan with up to 100 records a month. Emails, phone numbers and addresses are obfuscated on it, so it suits testing the API, not prospecting.

Does People Data Labs charge for failed matches?

No, with one exception. Enrichment and search charge only for returned records. Person Identify charges 1 credit per request, even when nothing matches.

How do I check my PDL credit balance?

Open the Usage tab in the PDL API dashboard, or read the x-totallimit-remaining header on any API response. You can also set usage alerts by percentage.

What is the People Data Labs API rate limit?

PDL sets limits per API key and per endpoint, using fixed windows such as requests per minute. Your exact limits show in the dashboard and in the x-ratelimit headers. A 429 error means you hit one.

Implementation references

Use these first-party references for current request contracts and account requirements. Tool availability, prices, and negotiated terms can change.

Sources

Third-party details were checked on November 10, 2026. Vendors change pricing and features often, so confirm on their site before you decide.